Some Ideas

Here's a sketch up of some of our ideas.

Some Things I've been working on

Here are some more finished looking sticker designs

And here's a sample of what the screen might look like in our new game design idea (sans UI—we haven't quite figured that out yet).

Updated Game Doc

We've been addressing a new design of the game and updating the Game Doc accordingly.  Some new elements have not been added yet as we are still playing around with them.  The game will be updated as we go along.

https://docs.google.com/document/d/1wVwcSr2jc1z3-Qq1GRaQuKk6d9KGSe5lTlR4ZHtb76Y/edit?hl=en&authkey=CM2Y258C

Here's a link to my rough PDF: Jared Lunsford PDF Rough

my pdf so far

here's the info I have in my pdf so far...some formatting and pictures and stuff got lost when converting it into a google doc–they will be in the final version once I save it as a PDF.

https://docs.google.com/document/d/1Nons_NxYs0phddedVNtpEHYidIOYDCWNZTXc6KhVbu0/edit?hl=en&authkey=CNzGitoL

Colored Ads/Avatars

PIg Out Stickerz (because kids love it when z's replace s's)

Pig Out Stickers! 

Each package comes with 11 unique stickers each equipped with exclusive downloadable content!

The sticker pack will become activated at checkout.  Once the pack is activated, just scan the code on the back of each sticker using your iphone or android's camera, or you can enter it manually in your "Pig Out" game application (not included).  You can also scan the activation card included in the pack to upload all of the DLC at once.

Each package is guaranteed to contain at least one character sticker, which will allow the player to download the unique corresponding avatar. Other stickers included in the package will be one theme card, which will unlock a new level introducing new food, and eight "Rate 'em" stickers that can be used to practice your knowledge of foods within your own kitchen, grocery store, or cafeteria.  These stickers with be equipped with mini-mystery content that will enhance gameplay.  In addition, each pack will also include a bonus mystery sticker which will also be equipped with bonus content.

In depth marketing plan

Release game in the iTunes store at $1.99.

At the same time, release a bunch of promo stickers-handing them out for free in schools, hospitals, grocery stores, everywhere.  The promo stickers will be linked with 1 of 3 possible codes.

1) this code will surprise the player in letting them know that they can download the game free of charge

2) This code will allow the player to download the code at a discounted rate of only $.99.

3) This code will not offer the game, but will direct the player to the demo allowing them try it if they would like to buy it.

At launch, 60% of stickers will offer the game for free.  30% will offer it for $.99, and 10% will be "duds"

1 month after release, only 10% will offer the game for free, 50% will be only $.99, 40% will be "duds."

After 3 months, 5% will offer the game for free, 40% will offer it at the discounted rate, and 55% will be "duds".

After production of one month of these stickers, mostly promo stickers ("duds") will be generated which will guide the player to our demo. There will be a 2% chance of a free game, and 3% chance of a discounted game.

Meanwhile, a website will be generated which will include screenshots, video, and short animations related to our game. There will be a button on the home page which will allow the paler to download directly from the website.  There will be a contact page,a forum, and a leaderboard.  The contact page will allow players to voice their concerns about the game itself directly to the us, which will allow us to keep our game up to date and bug free.  The forums will serve as a safe community for players (directed towards kids) and allow them to share what exclusive DLC they might have that is unique.  The leaderboards will also serve to inform about unique avatars players can acquire.

A twitter and Facebook page will also be generated.  This will help to raise hype about the game and hype about the Promo Mystery Stickers.  Promo stickers will also be generated around holidays which could offer the player the chance for a free themed level.  Holiday sticker packs, as well as the standard sticker packs will be available for purchase at launch.

The demo will allow the players a restricted look at the game and allow them to play around a little bit.  A "nag screen" will display upon opening the app. and the players will be able to play with just the one character in the one setting, with one group of food.  After completion of the lever another "nag screen" will inform them of the possibility of new players, colorful stages, and a cornucopia of foods to choose from.  There will also be a button that the players can click would one open up the app store on their device and choose to buy the full version if desired.