Marketing

Marketing Options
Option 1
Start with a free app available in the iTunes Store
Raise the price to $.99 once sales reach 500
Raise to $2.99 if it becomes popular enough. Release a “lite” version which allows someone to play the demo.
Have various promotional opportunities where the game will be free for a day, discounted for a week, etc.

Option 2
Start the game in the iTunes Store at $.99
Raise to $2.99 if it becomes popular enough. Release a “lite” version which allows someone to play the demo.
Have various promotional opportunities where the game will be free for a day, discounted for a week, etc.

Microtransactions
Stuffed animals with online codes (think Webkinz)

Add-ons
Unique avatars, themed levels

Marketing Media
Online Banners

App Store Icons

Stickers

Grocery Store Signs

Magazine Spread

TV Spot Storyboard?